I think one of the hardest things about being a business owner, is trying to maintain consistency. There are just so many things to do on any given day, and I don’t know about you, but sometimes I can feel completely overwhelmed! The next most difficult thing, at least for me, is trying to strategically design my marketing efforts.
While marketing itself it pretty straight forward (buy an ad here, share a blog post there) there is certainly an art to marketing which can make it difficult to grasp sometimes.
One awesome strategy I picked up from some blogging/vlogging circles i’m in, is to provide similar but different content across all of your platforms. Before I heard about this, I used to share the exact same information on my Instagram, Twitter, Facebook and Youtube. The same concepts/topics across everything, because I thought that would make things more uniform and in turn, create the strong brand I am aiming for.
But once I opened my mind to the idea of diversifying, I thought it was genius! Why? Because now you are giving people a reason to follow your various platforms. What is the real incentive for your audience to follow you on Instagram if you are posting the same images there that you do on your Facebook and vice versa?
But once you decide that you want to create diverse content, how do you know what you should share on each platform? In my research following other awesome brands/bloggers/influencers, the picture started to become clearer for me. Sometimes, you can share the same information but in a different way. Each platform has it’s own “culture” if you will, and what you might share on twitter you won’t on instagram, etc.
But what about newsletters? Those can be pretty tricky to nail down. In my opinion, they are much more personal than other social media, because typically people signed up specifically to hear from you!
Not to mention, building an email list and crafting consistent campaigns is huge part of online business (really, any business) so it definitely deserves our attention. But what type of content should you share to keep your newsletters fresh and interesting?
With everyone wanting to send emails, yours can easily get lost in the mix. But when done right, your emails can create an awesome connection between you and your audience.
Here are 8 content ideas I think will work perfectly for your newsletters:
1) New Blog Posts
If you are a blogger, I think this goes without saying. We are always looking for ways to market our most recent content, but I think we can take this even further and re-imagine how we share our content in our newsletters.
If you do a series to inform your readers about a specific topic, like how to grow your business for example, then you can share your older content since it will be relevant! Or, if you keep up to date with the news and things happening in your industry, you can share content that is relevant to that as well.
This will not only help to produce more click-throughs, but it will also help to establish you as an ‘expert’ in your field.
2) New products you’ve launched
If you’ve got a new product that you’ve just released, definitely include that information in your newsletter! People that sign up to hear from you want to know what you are up to, and if you’ve been working really hard on a special project you should definitely share that with your list!
3) Things you have shared on other social media platforms
Say you’ve taken a super beautiful or inspiring photo that you shared on your IG. Pop that baby into your newsletter! Some people that follow your emails/website may not follow you on your social media platforms. If you share with them some of your best content from there, it’s a great way to bring life to your campaigns, while simultaneously plugging your social media platform. It’s a win win!
4) Collaborations you have done
Have you and another person in your field done and awesome collaboration? Maybe you did a youtube video together, or maybe you did an awesome guest post for someone else. If this information you cover is relevant to your readers, share it with them!
5) What you are planning for the near future
If you’ve been quietly working on something that is not 100% finished, you can start to create some buzz for the project by mentioning it via your newsletter. This can create intrigue about your projects and hopefully help to make the launch more successful!
6) Press You’ve Done
If you’ve gotten to the point where you are doing interviews (which is a huge goal of mine) definitely share that! If you can offer a behind the scenes glimpse into your life, that’s a great way to connect with your audience!
Espeically if your the face of your brand, people love to hear or see things that they feel is exclusive. Idk about you guys, but I love seeing behind the scenes elements of my favorite TV shows/films, and I kinda get the same feeling when a blogger or vlogger shows some behind the scenes aspect of their life. It’s pretty cool!
7) Something Interesting You learned
We should try to pull inspiration from everywhere! If you have an interesting discussion with a friend or colleague that really sticks with you, feel free to include that info in your newsletter! Anything that you can offer that may help or give value to your readers is fair game! If you learn something interesting while your our rocking your business, share it!
8) Company news
Of course, any general news or big announcements can be shared via your newsletter too! This is a great way to create that relationship with your audience.
So if you find yourself feeling totally uninspired or drawing a blank on what your next email campaign can include, take a look at this list! Hopefully these suggestions can help you get the ball rolling.
What content do you share in your newsletters? Let me know in the comments below! Looking forward to your take!