As a creative that has many passions, I often get hung up when people ask me what I do. Typically, I go with the “main” thing and I explain that i’m a videographer/filmmaker. But when I do this, I often feel conflicted. There is so much I offer, so many things i’m interested in and actually provide that it’s hard to squeeze that into a nice “oneliner”.
How am I supposed to say that I’m a freelance videographer/filmmaker, a blogger/freelance writer, a vlogger, photographer and even a graphic designer (kinda)?
I can film a commercial for your business, or write the copy for your website. I can create the graphics for your newsletters or even your advertisements. Or I can take those graphics and make it into a commercial with animation. How am I supposed say all of that in one sentence?
Something tells me if you are a creative entrepreneur, you run into the same problem. You have a myriad of talents and a crazy amount of skills, how can you tell someone all of it quickly?!
I saw a pretty awesome post from Buttercup Pink about this topic recently, and I agree completely with all of the tips Vari gives! But there was one major take away that I took from this that I wanted to share with all of you.
Creatives, Your Title Doesn’t Matter. I’ll Tell You What does.
The light bulb moment for me, is that it really doesn’t matter what you choose to call yourself. What does matter, is the value you give and the quality of your work. What we call ourselves doesn’t hold much weight if we aren’t constantly getting better and prioritizing our value.
Our work is a form of creative expression, it’s our way of communicating to the world and, yes, it enriches our lives because of that. Because our work is so personal to us, it’s easy to get wrapped up in that instead of focusing on the people we hope to serve.
Our focus as creative entrepreneurs, should always be on the people we hope to reach. And the truth of it all is that our work is mostly for others. It can help to make sense of terrible situations they may face, it can make them laugh or cry. It can uplift their businesses or entertain.
Focusing on who you hope to uplift versus what you “do” is a great way to avoid the pitfall of “What is my Title?” What we call ourselves doesn’t really matter in this newfound perspective.
The more we make people our business, the closer we get to our purpose and the greater our situation will be. In today’s society, it seems that people want to focus on things that don’t really matter. I’m beginning to believe that our “title” falls into that. Creatives don’t have a clear cut lifestyle, we are not lawyers, doctors, or engineers. We evolve and change all of the time, we learn new skills and drift away from others.
This is part of our beauty.
Our ability to evolve, pick up life’s moments and turn them into something that wasn’t there before is our gift. That is what we need to focus on, not what we (or anyone else for that matter) calls us.
What do you “call” yourself as a creative entrepreneur? Do you think it matters? Let me know in the comments below! Looking forward to your take!